Instagram Algorithm 

Instagram Algorithm 

Back in March 2016, Instagram announced that they were going to start using an algorithm. However, since the company wasn’t more explicit about it, most Instagram users have been wondering about it in order to get more followers.

Luckily, last June, Instagram decided to solve the entire mystery behind their algorithm and they went ahead and spoke to a group of reporters in San Francisco. So, now you know what is behind the Instagram algorithm and you can now start getting more followers easily.

Ever since it was launched, Instagram has changed a lot of things. One of the changes that got more publicity was when the company decided to reverse the chronological feed of the posts. This way, and up from that moment, when you logged in in your Instagram account, you would see the recent posts first. The truth is that this wasn’t a popular change and even though many people didn’t like it, Instagram stood by it.

However, more important than the changes that Instagram implemented in the past is the way the algorithm works nowadays. After all, when you know how the algorithm works, you can create a better Instagram campaign that gets you more followers and more engagements.

The Instagram algorithm is based on different factors to rank the posts in your feed:

#1: Freshness:

While you can’t revert the chronological data of the posts, one of the best things about the Instagram algorithm is that you will always see the more recent posts as you log in.

So, when you are thinking about creating a marketing campaign for your brand on Instagram, you should definitely consider the time your followers, as well as your target audience, are usually online. This way, you’re making sure that they see your fresh content as soon as they log in.

#2: Relationships:

One of the main goals of Instagram is to improve relationships between their users. So, with this factor included in their algorithm, Instagram is trying to deliver the best content to your feed. How? It’s pretty simple. When you comment or like someone else’s posts, you will immediately start to see more content of that user in your feed. So, when you already have a close relationship with another user, you can be sure that you will never miss their posts again no matter the number of followers they have,

When using Instagram to promote your brand as well as when you want to increase your followers, engaging with your followers is crucial. Just leave them a like, a simple comment on one of their posts or engage via DMs and they will be more likely to react.

Another thing that can help you get more followers is to use the Instagram Insights. With this feature, you can easily know which ones of your posts have better results and you can then replicate them easily.

#3: Your Interest:

What the Instagram algorithm does is that it analyzes each post that you have in your feed and the way you interact with them in the past to only show you the ones that should interest you more.

So, as you can imagine, one of the best things you can do is to truly engage with your followers. Make sure that you create calls to action, ask them a question, entice them to comment your posts and to like them. The more they interact with you, the more likely it is for them to have your posts in their feed.

#4: Other Less Important Factors:

While the first three factors are definitely the most important ones for the Instagram algorithm, there are other factors that have a word to say regarding the posts that show up in your feed. These include the usage that you give to the Instagram app, the number of people that you are following, and the number of times you open Instagram.

Now that you already know the main and secondary factors that have a role in the Instagram algorithm, it will be easier for you to create an online marketing campaign specifically for Instagram. With this new information, Instagram is trying to help their users to get the most out of their platform.


Social media and Esports industry

What is Esports?

The online gaming industry is booming. Every day, millions of games are being played online. Online gaming has been given the term Esports. Whether you want to class it as a sport or not, Esports are attracting 10s of millions to the final events.

So what is Esports? Esports is basically pro video-game playing

Kids and adults have been playing games  playing computer games against each other for a long time.  In the early 2000’s  computers became cheaper and the internet became faster, which made it much easier for more people to get involved with computer gaming. It also became easier to connect with gamers around the world, so people could play against each other – and watch others.


For your Esports team to get out there and reach a fan base, you must attack social media below are some quick tips:

Increase your followers

You can buy Instagram followers from various places online. No one will tell you but you must fake it till you make it.

Be Interesting

Take a quick look at the content on your various social media platforms. If it’s not interesting to you, chances are it’s not interesting to your fans. The most effective social media posts are those that include more information and interaction rather than those that advertise.

Be Visual

Everyone loves looking at photos. Encourage fans to post photos from your team and tag your page where appropriate. When your players’ friends see what a great time they’re having, they’ll want to come too. Word of mouth advertising is the best there is. Encourage it with photos.

Be Interactive

Use your social media platforms to promote your casino’s Players’ Club. You can offer discount codes, special promotions or contests and promote everything via your social media pages. This is also a great way to encourage membership and participation

Hopefully, by now you have started thinking about your current social media strategies and are energized to try some of the new ideas above. Social media can be a challenging maze to navigate.